SEO helps you rank on Google. Vektos shows whether AI cites your official website — or the OTAs.
When travellers ask ChatGPT or Gemini where to stay, those answers cite sources. Vektos shows which sources — your official website, OTAs, review sites, or travel publishers — and whether OTAs are cited more often than your own site across both engines.
Ask an AI assistant “best hotels in [your town].” Then look at the sources behind the answer. That is the gap.
Omio Travel Report, 2024
OpenAI, 2025
Industry average rate
Your visibility can shift overnight
From audit to monthly intelligence.
Discovery Audit
One-off baseline showing whether AI mentions your hotel, which sources it cites, and whether your official website is being used.
Growth Intelligence
A monthly dashboard and briefing on what changed: whether your hotel appeared more often, whether AI cited your website or OTAs, which competitors gained ground, and what to investigate next. Beta — limited hotels.
Performance Sprint
A private sprint for selected hotels: prompt-to-page gap analysis, entity/schema/direct-booking briefs, and validation scans after your hotel or web team implements changes.
Discover your baseline. → Track monthly movement. → Prepare website improvements. → Verify what changed.
Why AI isn’t just SEO.
SEO asks: does your website rank? AI asks two harder questions: does your hotel appear — and which sources does the answer trust?
In one Cyprus benchmark, AI visibility ranged from 77.5% to 0.0% across tested travel prompts. Some hotels appeared often. Others did not appear at all.
And visibility alone is not enough. Booking.com appeared as a source 39 times. The hotel’s official website appeared 4 times. That does not mean Booking.com is bad. It means AI relied on a third-party source far more than the hotel’s own website.
AI answers change as models and source behavior change.
If you do not monitor, you do not know when OTAs, review sites, or competitors gain ground.
Models update.
Sources change.
Competitors improve their websites.
OTA and review-site domains remain strong source layers.
What you receive in the Discovery Audit
A practical baseline showing whether AI mentions your hotel, which sources it cites, and whether your official website is being used as a trusted source. Anonymized example; results vary by hotel.
Example finding: in one anonymized Cyprus hotel audit, Booking.com appeared as a source 39 times while the hotel’s official website appeared 4 times.
Inside the
Discovery Audit
We test real travel-intent prompts across ChatGPT and Gemini to see whether your property appears.
We classify source references as Direct, OTA, or Other, so you can see whether AI relies on your official website or third-party sources.
The audit shows when OTA references appear more often than your official website.
We identify source-reference gaps and the AI-readiness signals that may need investigation.
Discovery gives the baseline. Growth tracks monthly movement. Performance prepares implementation guidance and validates changes after your hotel or web team acts.
Discovery measures visibility and source references. Commercial scenarios are illustrative, not measured bookings or revenue.
What does your AI source-reference gap look like?
Adjust the sliders for an illustrative commercial exposure scenario based on your property size.
Built by a hotel operator, not a software company.
Vektos was created by a former Hotel GM with 10+ years of operations experience across Cyprus and the GCC. Built to solve a problem we saw firsthand: hotels whose official websites were underrepresented in AI source references — while OTAs and review sites were cited far more often.
AI Hotel Visibility in Cyprus: What the Engines See, and What They Cite
Across 14 Cyprus hotels, AI mention rates ranged from 0.0% to 77.5%. Even when hotels appeared in answers, their own websites accounted for only 3.4% of source references.
Your monthly AI booking-path intelligence dashboard.
Growth tracks what changed since your last audit: whether your hotel appeared more often, whether AI cited your official website or third-party sources, which competitors gained ground, and what to investigate next.
Monthly market movement
Track whether AI visibility, direct website reference share, OTA reference share, and competitor visibility moved since the last scan.
Source authority tracking
See whether AI is relying on your official website, OTAs, review sites, travel publishers, or competitor websites as the source layer.
Competitor and prompt-category shifts
Identify which competitors gained ground and in which prompt categories — family, beach, luxury, budget, location, or official-website intent.
Monthly opportunity brief
Receive a concise briefing on what changed, what looks unusual, and what your team should investigate next.
Performance Sprint handoff
When the issue needs action, Performance turns Growth findings into prompt-to-page gap analysis, entity/schema/official-website guidance, and validation scans after your hotel or web team implements changes.
Growth is intelligence and monitoring. Performance is the private action layer for selected hotels.
Cyprus is the first market we are mapping.
59 hotel audits completed across Ayia Napa, Limassol & Protaras — tracking how AI mentions hotels, cites sources, and compares properties.
Built by a former hotel GM for independent operators.
Start with Discovery. Move to Growth when the signal matters.
Begin with the €149 Discovery Audit. If the signal is useful, move into Growth Beta for monthly AI booking-path intelligence. Performance Sprint is reserved for selected hotels that need implementation guidance after Growth identifies recurring issues.
The audit shows whether AI mentions your hotel, which sources it cites, and whether your official website is being used as a trusted source.
- ChatGPT + Gemini audit
- Direct vs OTA source-reference breakdown
- Competitor visibility snapshot
- Priority gaps and next steps
- Monthly re-audit across ChatGPT + Gemini
- Direct website reference share trend
- OTA reference share trend
- Competitor and prompt-category movement
- Monthly opportunity brief: what changed, who gained ground, what to investigate next
- Prompt-to-page gap analysis
- Entity / schema / official-website guidance
- Validation scans after your hotel or web team implements changes
- Before/after visibility and source-reference comparison
Frequently Asked Questions
Common questions about AI visibility, source references, and the Discovery Audit.
AI assistants are already forming answers about hotels in your market.
Do they cite your official website — or third-party sources?
Discover where your hotel stands in AI answers, which sources are cited, and whether your official website is being used as a trusted source.
AI is becoming a new discovery layer for hotels. This is your first step to measuring it.